Feature

Feature is a new kind of platform that empowers storytellers and generational IP to thrive in the Web3 space. We were tasked with creating an engaging, stylish hype video that needed to be ready by the mint date. The challenge: we had less than a week to get it done. We needed to be flexible while working efficiently and quickly ("cancel your weekend plans.") 😅

Working closely with the Feature creative team, we collaborated on design, created a workflow and got it done! We created 3 versions of the final video: 16:9, vertical, and square, to improve accessibility, engagement, user experience, and flexibility, which ultimately led to more success.