PNCB
Explainer video
Exam ethics
Context
Medical ethics violations are a real thing that we need to get real about. It was our job to help ensure the integrity of nursing professionals by raising awareness and teaching ethical certification exam practices through an engaging, educational animated video.
Services
• Copywriting
• Illustration
• Motion Design
• Casting
• Animation
• Stress Relief
Strategy
Through stylized illustration and concise storytelling, we set an informative yet conversational tone to guide pediatric nurses to always do the right thing—because the patients they care for count on the integrity of their credentials every day.
Solution
Nurses are busy people. By consolidating all information into one video versus a series, we made it share-worthy and easy to watch in minutes. Critical to be relatable to everyone, our animated figures represent a range of ages, ethnic backgrounds, and gender.
